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Frutiger

[Project Title]

Frutiger

 

[Category]

Book, Typography, Branding

 

[Objective]

Select typeface and create a monotype book to promote the typeface. This books need to have a story line to represent the typeface.

 

[Approach]

Originally, Frutiger typeface used for public signs. Instead of showing the same perspective, I enlarge the idea to be a city guidebook. I want to promote each part of Frutiger history, family, and anatomy as a holiday destination.

 
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